Hot on the heels of the proposed change to the curriculum that will see primary school children learning to use Twitter and Wikipedia, Birmingham City University has unveiled a one-year Masters degree course covering blogging and social networks.
According to Jon Hickman, who put the course together, the MA in Social Media is "not for freaks or IT geeks".
"During the course we will consider what people can do on Facebook and Twitter, and how they can be used for communication and marketing purposes."
Hickman also revealed there has been "significant interest in the course already".
"Social media is very important for jobs within the marketing and communications sector, as a skill set within other jobs, and as an industry within itself."
"It will definitely appeal to students looking to go into professions including journalism and PR," he added.
See also: Researchers can ID anonymous Twitterers