Almost half of web users are not satisfied with the service from their ISP, says uSwitch.
The comparison website also revealed that Brits are more concerned about the speed, value and service, rather than the brand identity, leading many to ditch well-known ISPs in favour of smaller start-up companies.
O2 was identified as the ISP with the best overall customer service after 92 percent of their customers said they were happy with the service provided.
"We took our time coming to market with O2 home broadband to place the necessary emphasis on getting the customer experience right. We're grateful to our customers for recommending us," said Peter Rampling, marketing director at O2.
uSwitch also revealed that in the UK, the average broadband bill is now 5 percent cheaper than this time last year, while the average connection speed is 18 percent faster than in 2008.
"Overall, customer satisfaction is up 4 percent on last year and we have seen the highest ever score from O2, which is great news for consumers," said Steve Weller, communications expert at uSwitch.
See also: Web users to see surge in 30-day Mobile broadband contracts
Comments
StickyGeko said: cant recommend o2 enough i went from virgin nightmare at least with o2 they are uk based callcentre who are fantastic top notch cus serv very fast and polite and actually know what they are talkin about unlike some ISPs whos callcentres can barely speak english let alone understand what you are trying to tell them my speed actually was about a meg higher than they said it would be I use my bb for xbox mainly and i find that on most games 910 times im the host now as i have the most stable and best broadband - AAA - cant fault them and wow cheap as chips too im an o2 pay and go customer and get a nice discount too - way to go o2 - other ISPs need to take heed
Tony said: If more people knew something about the way broadband works they would find that they are more likely to be dissatified with BT than theyre ISP Unfortunately in this country we are are the mersy of a second rate communications company