We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Facebook is most searched-for brand in UK

Social network second most visited after Google

Facebook is the most searched-for brand by UK web users, says Hitwise.

The web traffic analyst also revealed that the social network is the second most visited site by UK web users, after search engine Google. Hitwise revealed that between October and January 2008, one in every 42 web search contained the phase Facebook.

YouTube was the second most popular brand searched for by web users, but there were 52 percent more searches for the Facebook than for Google's video-sharing website. Online auction site eBay and social network Bebo were the next most popular brands searched for online.

Broadband speed tester

Hitwise also revealed that during February this year, one in every 24 UK internet visits was to Facebook and traffic to the site has increased by 18.6 percent compared to the same period last year.

"The fact that Facebook is the most searched-for brand and the second most-visited site in the UK not only illustrates its success, but also the popularity of social networking in Britain," said Robin Goad, research director for Hitwise.

"Social networks now account for one in every 10 UK internet visits and one in every five page views. Only search engines receive more UK internet visits than social networks."

See also: Facebook gets Twitter-style status feeds


IDG UK Sites

4G to get faster and cheaper with Freeview spectrum: We're in for a wait though

IDG UK Sites

Apple's 2014: A reflection

IDG UK Sites

Artist creates a geometric rave in a chapel for The House of St Barnabus

IDG UK Sites

Mac mini (Late 2014) 1.4 GHz review: Mac mini is sort of upgradable, but is it any good as it is?