We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
78,613 News Articles

AOL brings Truveo video search to UK

Local video search now in eight countries

AOL, which is trying to grow its online advertising business worldwide, has localised its video search site for eight countries and added two languages for its India portal, the company said today.

AOL has extended the local versions of its Truveo video search site to the UK, France, Germany, India, Japan, Korea, Spain and Taiwan. Within two months, versions will be launched for Australia, Brazil, Italy, Mexico, The Netherlands, Russia and Turkey, the company said.

Truveo came under AOL's wing in early 2006, and the company has sought grow the site as its traffic figures have risen with increased demand for online video.

Unlike Google's YouTube, Truveo doesn't store content but instead indexes it from sources around the internet. Truveo can pull some videos into a window embedded in its website, or direct users to where the video is hosted. Truveo also groups videos by category, and AOL has created some localised popular categories, such as cricket-related clips for India.

AOL's main site for India is in English, but the company said it has added new content channels in Tamil and Hindi that cover news, astrology and movies. AOL said more than half of Indians who are active online users - about 30 million people - prefer reading in their own native language.

AOL, which is owned by Time Warner, is trying to change its focus from providing internet access to helping people find and view content. The company had seen a sharp drop in subscription revenue, which still counts for the majority of its profits.

Earlier this month, AOL said it would cut 2,000 jobs worldwide, or about 20 percent of its workforce, while building up its online advertising business. It recently acquired three online ad firms and started Platform A, a new subsidiary in charge of selling online ads across its web properties.


IDG UK Sites

Nokia Lumia 930 review: The flagship Windows Phone 8.1 smartphone

IDG UK Sites

Live Blog: Apple financial results, record June quarter, 35.2m iPhones sold, $37.4b revenue

IDG UK Sites

Welcome to the upgrade cycle - you'll never leave

IDG UK Sites

Why smartphone screens are getting bigger