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13 ways to improve your online reputation

Don't let Facebook & Twitter ruin your career

Do you think before you post on social networking sites? Many of us don't, but its worth bearing in mind that posting risqué content could be damaging your online reputation. We've put together 13 simple steps that can help you improve your reputation, should it need it.

8. Participate in online communities

"You don't have to have a blog, but you should certainly be out there engaging in the social media world," said Clarke. "If you see stuff that is genuinely of interest to you or stuff you're knowledgeable about, well why aren't you commenting on those things? What aren't you building something of a footprint, a trail that demonstrates your experience and expertise?"

"It's one thing to RSS a bunch of people and read blogs and stay current, but a very powerful thing that a lot people don't take advantage of is getting engaged and getting into the community and talking within the community. That's another way to mange that brand," added Pasquini.

9. When in doubt, back off

"It's harder to erase bad information once it's out there, rather than get good information out there in the first place," advised Carson. "If you're unsure about that, it's best not to go out there too much because there have been so many case studies where people have said the wrong thing or an employee sent an email to the wrong person."

10. Your Facebook account is important

Adopting the 'If I don't do it, it won't touch me' attitude is one of the worst things you can do, according to Pasquini. "If you're not actively managing and proactively managing your brand online, then you're doing yourself a disservice and potentially others are doing it for you and that might not be what you want either," he said.

For example, if you don't have a Facebook account, you run the risk of others tagging photos of you that you don't like or don't want to be associated with, he said - such as photos of you at the Christmas party of a competitor to the company you now work at.

11. Keep active and current

Be proactive and create that positive online brand, because if you're not, someone else is, warned Pasquini. "This activity is very high within the IT workforce, because these are the people driving a lot of this innovation, so it's important to stay active and current."

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NEXT PAGE: Honour transparency and create a personal website

  1. Don't let your online life ruin your career
  2. Honour transparency and create a personal website
  3. Participate in online communities
  4. Honour transparency and create a personal website

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