Flash Networks yesterday announced Open Mobile Browsing. Flash claims that OMB provides mobile internet browsing that resembles the fixed-line desktop web experience.
Flash Networks feels that, despite huge demand for mobile access to the internet, no one has yet fully nailed the quality of experience that users demand from mobile web-browsing. Gadgets such as the Apple iPhone (review here) and Datawind PocketSurfer2 (review here) cannot compete with a desktop or laptop computer in this regard.
According to Flash, Open Mobile Browsing combines download acceleration and multimedia web adaptation to offer faster browsing and downloads on the move. Flash says OMB intuitively renders internet content for the smaller screen. It also provides video streaming shaping, so that users can enjoy multimedia applications on mobile devices. To get more from your mobile phone, visit Mobile Advisor.
Flash Networks CEO Liam Galinsaid: "Flash Networks' Open Mobile Browsing Solution boosts data revenues and ARPU [average revenue per user] by combining quick browsing and downloads with the best of breed web and video adaptation.
"Flash Networks' latest QoE [quality-of-experience] service running on the Harmony modular platform enables the mobile internet to become a popular destination for users and a source of competitive advantage, revenues and customer loyalty for operators."
According to Flash Networks, Open Mobile Browsing speeds up browsing and downloads by applying optimisation based on the specific download requirements, the capabilities of the device involved and the network conditions.
The elements on each web page are adapted to the smaller screen, says Flash Networks, so more important aspects should get a greater focus.
Internet video streams are transcoded to mobile formats, and video framerates are tweaked according to the available bandwidth, latency, and noise conditions. Flash Networks claims that because of this, even on a mobile phone, video quality should be good, the picture sharp and the clip smooth. Get news on the latest online services at Broadband Advisor.