We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Microsoft goes to war on Google

Protest at Google's DoubleClick deal

Senator Orrin Hatch, a Utah Republican, asked Google's Drummond how the company can complain about the lack of broadband providers when its merger could create a dominant Internet advertising provider.

Companies wishing to advertise online have "many, many choices," Drummond said, while most consumers have the choice of one or two broadband providers.

But Hatch also suggested to Microsoft's Smith that Google could lose advertising marketshare if a better search engine comes along. "Where is the antitrust problem?" he said. "Why not just build a better product?"

The online advertising market is consolidating rapidly, Smith said. Companies wishing to advertise online will soon be left with one to three choices, he predicted.


IDG UK Sites

Nokia branding killed in place of 'Microsoft Lumia': Windows Phone moves into new era

IDG UK Sites

Why you shouldn't buy the iPad mini 3: No wonder Apple gave it 10 seconds of stage time

IDG UK Sites

Halloween Photoshop tutorials: 13 masterclasses for horrifying art, designs and type

IDG UK Sites

Should you update your iPhone or iPad to iOS 8? iOS 8.1 brings back Camera Roll, adds Apple Pay in...