5. Recommend and getting recommended
The recommendations feature on LinkedIn can be a powerful way to show that your work has been endorsed by influential people. With this in mind, Dixson recommends a '360 degree strategy' that shows the various ways in which you do your job and the people you serve.
"You want managers, peers and clients to recommend you," Dixson says. "These should be people who know you well and who can really speak to your competencies as they're relevant to what you're positioning yourself for."
Though it's nice to be recommended, Dixson says it's vital to build up your own social capital by recommending others. The key to good LinkedIn etiquette (and social networks in general) is 'what goes around, comes around'. If you go and write a good recommendation for a colleague, odds are someone will do the same for you in the future.
- Make sure your profile doesn't wreck your professional life
- Filling out your bio
- The importance of connections
- Recommend and getting recommended