We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
78,713 News Articles

Online shoppers place value ahead of security

Only 10% rate secure payment as a priority

Value-for-money is the biggest priority for most online shoppers, says BT Tradespace.

Research by the social networking site for businesses also revealed that next on list of priorities for those buying online was having nice or unusual products, while only seven percent rated fast delivery times as the prime concern when shopping on the web.

More worryingly, only 10 percent of online consumers consider secure payment facilities an important priority. The survey also identified that brand loyalty or supporting a local business was the least important concern when buying online, with only 5 percent rating this as important.

"This Christmas, consumers are after a bargain. The web enables them to find attractive deals and unusual gifts they wouldn't find on the high street or from larger sellers" said Ivan Croxford, head of BT Tradespace.

See also: Mega Monday will see £320m in online purchases

Visit Broadband Advisor for the latest internet news, reviews, tips & tricks - and to take advantage of PC Advisor's unique, independent Broadband Speed Tester


IDG UK Sites

Android One vs Android Silver vs Google Nexus: What is the difference?

IDG UK Sites

Apple updates MacBook Pro line-up: Price cuts & spec boosts for 6 MacBook Pro models

IDG UK Sites

Long live the internet fridge: the Internet of Things is coming

IDG UK Sites

How Prometheus' colourist Juan Ignacio Cabrera gave a tense, edgy feel to Chosen