We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Online shoppers place value ahead of security

Only 10% rate secure payment as a priority

Value-for-money is the biggest priority for most online shoppers, says BT Tradespace.

Research by the social networking site for businesses also revealed that next on list of priorities for those buying online was having nice or unusual products, while only seven percent rated fast delivery times as the prime concern when shopping on the web.

More worryingly, only 10 percent of online consumers consider secure payment facilities an important priority. The survey also identified that brand loyalty or supporting a local business was the least important concern when buying online, with only 5 percent rating this as important.

"This Christmas, consumers are after a bargain. The web enables them to find attractive deals and unusual gifts they wouldn't find on the high street or from larger sellers" said Ivan Croxford, head of BT Tradespace.

See also: Mega Monday will see £320m in online purchases

Visit Broadband Advisor for the latest internet news, reviews, tips & tricks - and to take advantage of PC Advisor's unique, independent Broadband Speed Tester


IDG UK Sites

Best iPad Air 2 and iPad mini 3 deals: Find the best contract for your new iPad

IDG UK Sites

The iPhone is doomed. Doomed to be marginally less successful than a very successful thing.

IDG UK Sites

How to prototype native mobile apps without writing code

IDG UK Sites

How to prepare for and update to OS X Yosemite: Get your Mac ready to download & install Apple's...