Twitter can be a valuable business tool, if you know what you're doing. We've put together five important points to consider before using the microblogging tool in business.
4. Engage the conversation, on Twitter and beyond.
What makes Twitter work, and what makes it so special to its users, is its potential for human interaction. "I think the question that Twitter's really asking and that all our tweets are asking is 'What do we have in common?'," says Fitton.
People show a tremendous loyalty for companies and products that they feel represent people 'like us' - witness the community of Apple users. Being genuine and forthcoming, as well as taking part in the natural back-and-forth of conversation on Twitter, goes a long way toward showing people what you have in common.
And it doesn't stop there. Although Twitter itself is a finite community, there's no reason the conversations that start there need to stay there. Twitter should be just one part of your social media presence, says Scoble.
"Don't just Twitter. Do blog posts and quote Twitterers in them, post pictures on Flickr, put videos on YouTube," he says. What you want to do is create ties between your Twitter presence and the rest of the web.
NEXT PAGE: Twitter tools
- Form a strategy before jumping in head first
- Follow the right people
- Engage the conversation, on Twitter and beyond
- Twitter tools