We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
79,812 News Articles

ITV merges online and broadcast services

New multi-platform strategy announced

ITV has it to merge its websites and online content with its broadcast service to create a single division.

The TV channel's online content includes ITV.com, the website that allows viewers to stream ITV content, as well as ITV Local, Project Kangaroo and Friends Reunited. The combined online and broadcast service will come under the direction of ITV Director of Television, Channels and Online, Peter Fincham.

"Our online businesses, in particular itv.com which is now a channel in its own right, have gone from strength to strength. It now makes sense to integrate fully all our platforms to ensure the very best of our content is available to viewers wherever they wish to view it," said Michael Grade, executive chairman of ITV plc.

Peter Fincham added: "While ITV viewers continue to watch our programming in their millions on TV, they are increasingly consuming ITV content online and via catch-up. By integrating all our platforms we can be sure we commission and deliver the best, most watched and most wanted content from ITV across all our platforms".

See also: Project Kangaroo delayed for a year


IDG UK Sites

45 Best Android games: top Android games for your smartphone or tablet in 2014 (24 are free!)

IDG UK Sites

How Apple, Adobe, Microsoft and others have let us down over UltraHD and hiDPI screens

IDG UK Sites

Do you have the X-Factor too? Mix Off app puts fans in the frame

IDG UK Sites

iPad Pro release date, rumours and leaked images - 12.9 screen 'coming in 2015'