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BSkyB to offer standalone broadband?

Bundled deal may not be customers' only choice

BSkyB is considering offering high-speed broadband as a separate product to its existing bundled package.

The company has been trying out a standalone service that would enable access to broadband without customers having to pay for satellite television service at the same time, according to the Financial Times. According to various reports and forums, the service will be called Picnic Broadband. Several web domain names have also been registered for Picnic Broadband.

BSkyB entered the consumer market when it launched its bundled service last year. It faces stiff competition from other companies, such as BT and Virgin, which offer similar bundled deals. The addition of a standalone service will rival other cable providers such as Carphone Warehouse.


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