We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Yahoo claims Web Analytics edge over Google

Web tool rebranded as Yahoo Web Analytics

Yahoo is taking on Google Analytics with Yahoo Web Analytics a web traffic analysis tool based on a product it bought earlier this year called IndexTools

The service allows online stores and websites to track users through the e-commerce 'funnel' and determine how best to improve websites to close more sales or drive more traffic.

The software's main selling point over Google Analytics is its response time. Google Analytics can take up to a day to fully render data, leaving users in the dark if they want to know what's going on right now. Yahoo claims its analytics software is updated within minutes.

Yahoo's package is being rolled out to select partners for now and will soon offer all 13,000 Yahoo Small Business hosted websites one-click access to the product. For users who don't like Google Analytics or who don't use Google's massively popular AdWords programme, Yahoo Web Analytics could be a nice alternative - and offer an option to check on data accuracy.

However, once again for Yahoo, it might be too little too late. Google's Analytics has a three year head start.


IDG UK Sites

Windows 9 release date, price, features: Windows 9 beta leaked ahead of 30 September unveiling

IDG UK Sites

Is Apple losing confidence in itself?

IDG UK Sites

The Samsung Gear VR is better than the Oculus Rift (kinda)

IDG UK Sites

How (and where) to buy an iPhone 6 or iPhone 6 Plus in the UK. Plus: How to buy an iPhone 6 today