We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

YouTube clips get iTunes 'click-to-buy' links

Buy directly from iTunes or Amazon.com

YouTube is now embedding 'click-to-buy' links in videos to make it easier for people watching YouTube content to buy products that interest them.

Google's video-sharing site is starting out by embedding links to iTunes Store music and Amazon.com products referenced by YouTube videos.

"This is just the beginning of building a broad, viable eCommerce platform for users and partners on YouTube," reads the YouTube blog entry announcing the move. YouTube hopes to eventually offer relevant product links to targeted audiences with music, film, print and TV.

The click-to-buy links are retail links placed on the 'watch page' beneath the video, with other community features. YouTube hopes its partners will use their content identification and management system to enable links.

The retail links are being added gradually to YouTube's library of music videos, and is currently only available to users in the US. YouTube plans to expand the programme to other content and product partners and make it available to international users as well.


IDG UK Sites

Best camera phone of 2015: iPhone 6 Plus vs LG G4 vs Galaxy S6 vs One M9 vs Nexus 6

IDG UK Sites

In defence of BlackBerrys

IDG UK Sites

Why we should reserve judgement on Apple ditching Helvetica in OS X/iOS for the Apple Watch's San...

IDG UK Sites

Retina 3.3GHz iMac 27in preview: Apple cuts £400 of price of Retina iMac with new model