PC Advisor Broadband Survey 2008
Broadband connection speeds, subscription prices and terms vary hugely - as do customers' experiences. Our annual broadband survey, sponsored by Broadband Genie, lets you have your say about your ISP. PLUS: advice on how to get better-value broadband.
Broadband internet access has become so vital to the average British household (if such a thing exists) that the thought of doing without the web has many of us breaking out in a cold sweat.
Given the credit crunch and looming threat of economic recession, many households are having to trim their expenditure - but it seems that broadband remains a must-have service.
Point Topic - a broadband analytics company - says that the UK market is holding up well in the face of the economic slowdown. In late 2007, Point Topic analysts indicated that there are likely to be 21 million broadband subscriptions in the UK by 2013.
Plusnet conducted its own research into this very topic over the summer. The ISP found that, given the choice between relinquishing their broadband connection and giving up sweets, cigarettes or other treats, 92 percent of respondents would keep their internet access.
On the other hand, 3 percent of the nation's 15.3 million broadband subscribers said they were seriously considering throwing in the towel and forfeiting web access in order to save money - that's a not-insignificant 459,000 users.
Even so, given just how important broadband has become to the vast majority of users, and how much use you make of your internet connection, we don't think ISPs need to rethink their business model just yet.
In fact, broadband penetration in the UK has reached 16.7 million subscribers. Although service provision is generally better in towns and cities, rural areas have a slightly denser penetration of broadband. Sunderland is the most connected city, with 66 percent of households on broadband.
There are a few dialup users, but the number is now only around one million. From the comments we receive from readers who access the internet this way, it seems unlikely that a broadband subscription will figure in their plans any time soon.
NEXT PAGE: going mobile
- PC Advisor Broadband Survey 2008
- 2008 broadband trends
- Going mobile
- Around and about
- Mobile madness
- Bundles of fun
- ISP loyalty
- Changing ISP
- Hard lines
- Mobile broadband
- Best broadband bundle
- Best broadband only deal
- Best overall ISP & Top 20 UK Broadband ISPs