BT has announced it will start a new trial of the controversial web advertising scheme Phorm.
Under BT's trial, which will run from 30 September, a small percentage of BT Total Broadband customers will be invited to try the service through a web page that will appear as soon as they open their browser. The web page will also offer users the chance to switch the service on or off.
According to BT, the free service "increases protection against online fraud and makes ads that appear on participating websites more relevant to your interests".
The telecommunications company will monitor the online activities of around 10,000 customers in the trial, although it hasn't released details of when Phorm will be rolled out to all customers.
Virgin Media and The Carphone Warehouse have also announced they will be using the technology, although they have yet to confirm when the service will be rolled out.
See also: BT's Phorm trials get police approval and Gov't approves controversial Phorm advertising system





Comments
moggy5 said: I am unfortunately tied to BT for a whileHowever I am using every available method to confuse their evil schemes such as antiphorm peerguardian and a few others I dont want to mentionI also make a point of NEVER clicking on any pop up or advert forced upon meJust as I will always totally boycott any company that interrupts my home life with a cold call by phone or at the doorIt does workwhere are those incessant pests Zenith Bowater thet used to plague the hell out of us nowadays and where will this vacuous bunch of muppets called the government be in two years time
MalcolmF said: We have been told by phorm that they collect information to direct appropriate advertising to us as individuals We are also told that no information is traceable to us These two statements are mutually incompatible At least one of them is a lie Commercially lies are told to promote crimeThe several rons really ought to declare just what their interest in phorm actually is and how much they get paid for expressing their opinion Phorm must be opt-in only if it has any merit it has a chance of flourishing otherwise it can wither and die of its own innate rottenness
redstringuitar said: What a load of clap trap is being generated about PHORM Mass hysteria here we comeOh come off it Objecting to advertising which monitors our activities in order to whip up trade is hardly hysteria is it Id wager that the 3 Rons have a vested interest pitching dubious benefits without being specific ISPs already make enough profit to increase services and reduce prices any additional funding will just keep the shareholders happy by increasing those profit margins And since when was government endorsement a guarantee of fair play they depend on advice and expert opinion any decent salesperson could seal the dealIf I want something Ill search for it thanks
brundle said: Since when have Tesco been described as an internet security related provider Im not all that fussed either way as long as people are given the choice then I cant see a huge problem Where can we learn more Ron any evidence to support your statementsRead more here wwwdaxthinkcom200807well-
Ron3 said: Not only has this product been approved in Law by the British Government and probably the European Courts the three main internet security related providers favoured by the UK Government are Google Tesco and Phorm with Phorm being particularly admiredForums and debates are essential in order to make sure we have all the facts to our fingertips and subsequently make fully informed judgements Unfortunately in this case the full facts are being ignored whilst generating large amounts of mass hysteria about something which will not happen that is a breakdown in internet security and privacy when Phorm is being used via ISPs If youve got something to hide and you still have any unfounded doubts about your invasion of privacy dont use Phorm when asked to However have faith in this product and read all the specifications very carefully in a positive manner before coming to a final conclusion
Ron3 said: Not only has this product been approved in Law by the British Government and probably the European Courts the three main internet security related providers favoured by the UK Government are Google Tesco and Phorm with Phorm being particularly admiredForums and debates are essential in order to make sure we have all the facts to our fingertips and subsequently make fully informed judgements Unfortunately in this case the full facts are being ignored whilst generating large amounts of mass hysteria about something which will not happen that is a breakdown in internet security and privacy when Phorm is being used via ISPs If youve got something to hide and you still have any unfounded doubts about your invasion of privacy dont use Phorm when asked to However have faith in this product and read all the specifications very carefully in a positive manner before coming to a final conclusion
Ron1 said: What a load of clap trap is being generated about PHORM Mass hysteria here we come Stop being superficial and really take a very close objective look at what Phorm is saying in very fine detail Try and be more open-minded and look to the benefits this new concept will provide Nearly all the negative comments I have read so far are obvious and shallow and clearly written by those who should never have commented in the first place or else they should know better than to object to a brave new technology which will eventually benefit all internet users
Ron2 said: Phorm provides a far more effective way of controlling internet privacy when compared to the variety of methods currently in use At last internet advertising will be controllable without encroaching upon any privacy It will not only be helpful when searching for items of personal interest it will also bring increased revenues to ISPs who will then be able to improve their services and lower their prices in the same way as commercial TV channels There are also many other positive spin-offs to this new technology which will benefit all internet users if only they are prepared to fully read all about the product in depth and visualise the advantages
Sailor said: At 82yrs old I am amazed at how many letters from ads wishing me happy birthdayneedless to say I have never used their services also I dont need to remember when my car is due for renewing I do not know why these people bother as their mail goes straight in the bin I only wish it was as easy to get rid of the ads on my computer
Leo Smith said: Just another piece of unwanted rubbish that we will have to disable That will slow down Internet access for anything elseAnd another reason NOT to use major ISPSGlad I dont use BT
redstringuitar said: The sole purpose of this voluntary trial is to ascertain any changes needed to be made in order to get this junk marketing idea through regulation This could mean complete repackaging or just a simple change to the titledescription to make it appear more acceptable Well you can call manure what you like it still smells like st to me
William said: I have no intention of volunteering for this experiment Experiments such as this have a worrying tendency of becoming the norm In a way it legalises hacking and I cannot believe there is no legislation against this sort of thing
Michael said: Todays voluntary tends to be tomorrows standard and that is the worryI would not let any company into my lounge to check my buying trends nor would I allow them to open my letter post yet when it comes to the computer invasion is acceptable Has the government checked what the public want before allowing this
Barry said: If as they say it will be voluntary I cant see how or why anybody in their right mind would want somebody nosing into what they are looking at on the Internet let alone throwing advertisements onto their computers Do people want this sort of thing To my mind it is just legalising spam in a sort