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Firefox and IE regain users from Google Chrome

Low-key promotion blamed for Chrome dip

Early adopters of Google Chrome are abandoning the web browser and returning to Firefox and Internet Explorer, according to Net Applications.

The web monitoring firm said that at the end of its third week of availability, Chrome accounted for 0.77 percent of the browsers that visited the 40,000 sites it tracks, down from a 0.85 percent share the week before.

"The trend line on Chrome still has a slight downward angle, and these weekly numbers reflect that," said Vince Vizzaccaro, Net Applications' executive vice president of marketing. Although Chrome popped above 1 percent within hours of its release, the new browser now reaches that mark only in the middle of the night, US time, Vizzaccaro added.

Google Chrome review

Chrome's numbers, like those of Mozilla's Firefox and Apple's Safari, typically climb after work hours and then fall as work resumes the next day. Many businesses standardise on Microsoft's Internet Explorer (IE) and don't allow employees to use alternate browsers.

IE and Firefox still showed share erosion compared to the period immediately before Chrome's September 2 debut, but both browsers regained users last week, Vizzaccaro said. IE picked up 0.24 percentage points last week, while Firefox regained 0.06 points. Both, however, remained down for the month, as was Opera and AOL's now-defunct Netscape.

Apple's Safari, the only browser to escape Chrome's impact, was still on the plus side for September, ending last week up 0.45 percentage points from before Chrome, although the was down from the prior week's 0.68-point net gain.

Chrome's slow slide may be due to Google's low-key promotion, Vizzaccaro said. "The only marketing effort I've seen from Google is in sponsored links on search results for 'browser' or 'browsers' search terms," he said. "On Google, Chrome is naturally the top sponsored link. On Yahoo, it was second. And on Windows Live, I couldn't even find it in the first five pages of organic results."

See also:

Mozilla Firefox 3.0 review

Internet Explorer 8.0 Beta 2 review


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