We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Google signs ad deal with NBC

Search giant sells TV advertising

Google continued to expand its advertising reach today, announcing a deal with US network NBC Universal for advertising, research and technology, the companies said.

NBC said that Google will sell some advertising inventory from its cable networks, including Sci Fi, Oxygen and MSNBC, marking theinternet search and advertising company's first move into network TV ad sales, using Google's TV Ads platform. Advertisers can use viewer data provided by TV Ads to adjust their campaigns, the companies said.

The two companies will also work together to adapt TV Ads for use by local network affiliates.

NBC will gain access to Google AdWords advertisers in a bid to convert them into television advertisers.

Google and NBCU will share revenue generated from the advertising programmes, but did not specify the split or any revenue projections. The pair will also work together to develop new methods to monitor viewing habits from set-top boxes, and transmit data on a second-by-second basis.

See also:

Google and Yahoo deal opposed by advertisers


IDG UK Sites

Windows 10 for phones UK release date, price and new features: When will my phone get Windows 10?

IDG UK Sites

Three of the most expensive Limited Edition games ever made: Who's buying a $1,000,000 game?

IDG UK Sites

The future of Microsoft Surface: What to expect from the Surface Pro 4

IDG UK Sites

Best Mac: Apple Mac buyers guide for 2015: iMac, MacBook, MacBook Air, MacBook Pro, Mac mini and...