We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
 
74,953 News Articles

Online TV slow to achieve commercial success

Analyst says 'two mediums can happily co-exist'

Despite massive viewing figures, online television has yet to achieve commercial success, according to new research.

TV analysis firm ThinkBox says that it's proving difficult for TV channels to make revenue from online catch-up services such as the BBC's iPlayer and Channel 4's 4oD.

However, ThinkBox reports that revenue generated from traditional TV is on a high with 2.5 billion adverts being viewed in the first half of 2008. Nonetheless, ThinkBox believes the two mediums can happily co-exist.

"Online TV services are primarily used as a means of catching up with the broadcast stream."

See also: Project Kangaroo delayed for a year


IDG UK Sites

Amazon 3D smartphone release date, price and spec: The hologram phone?

IDG UK Sites

You're never alone with a clone: How the App Store got taken over by copycats

IDG UK Sites

PCs vs consoles: PCs still pwn when it comes to gaming (and everything else)

IDG UK Sites

The art of rebranding: Creative agency The Neighbourhood explains how & why it rebranded