We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Online TV slow to achieve commercial success

Analyst says 'two mediums can happily co-exist'

Despite massive viewing figures, online television has yet to achieve commercial success, according to new research.

TV analysis firm ThinkBox says that it's proving difficult for TV channels to make revenue from online catch-up services such as the BBC's iPlayer and Channel 4's 4oD.

However, ThinkBox reports that revenue generated from traditional TV is on a high with 2.5 billion adverts being viewed in the first half of 2008. Nonetheless, ThinkBox believes the two mediums can happily co-exist.

"Online TV services are primarily used as a means of catching up with the broadcast stream."

See also: Project Kangaroo delayed for a year


IDG UK Sites

Best Christmas 2014 UK tech deals, Boxing Day 2014 UK tech deals & January sales 2015 UK tech...

IDG UK Sites

Apple's 2014 highlights: the most significant Apple news of 2014

IDG UK Sites

See the festive spots creative companies have released for Christmas

IDG UK Sites

Ultimate iOS 8 Tips: 35 awesome and advanced tips for using iOS 8 on iPhone and iPad