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Google tackles Google Analytics woes

Vows to reduce Analytics tech problems

Google has resolved the latest data outage to hit Google Analytics, and promises to cut down on the frequency of technical problems affecting the website traffic-monitoring service.

Analytics went into a data display blackout on Saturday evening that lasted until Monday evening. During that time, users could access their accounts but couldn't see traffic data for Sunday and Monday.

"Data for Sunday and Monday was still collected and processed during this time, so no data was lost. By Monday night, accounts were back to normal. We are continuing to take steps to minimise the number of processing delays in the future," a Google spokeswoman said.

The spokeswoman declined to say how many users were affected. Judging by how a Google staffer phrased a pair of messages on the official Google Analytics blog, it seems the problem may have been widespread.

Organisations of all sizes use the free Google Analytics to monitor traffic and analyse usage of their websites. Using the data collected by Google Analytics, web publishers make decisions regarding their sites' design, content and ad space.

When Google Analytics stopped delivering data to users on Saturday, it was the latest in a string of recent performance and availability problems affecting the popular service.

Last week, Google Analytics suffered what the company called a "brief processing delay". Another such delay hit the service during the weekend of July 14 and 15, affecting "a small percentage of users", Google said then.

The previous weekend, a server outage prevented "many" users from creating and logging into new accounts, according to Google. A significant data outage left many users fuming in late May as well.

Google is a big proponent of the software-as-a-service model, in which vendors host in their own servers the applications their clients access. Although this model has benefits, it also has drawbacks, such as the performance and availability problems that have hit Google Analytics. In these situations, users can do little but wait for the vendor to fix the problem on its data centre and hope it is done quickly.


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