News19,135 Articles

May 23, 2007

Apple fury at iPod sex toy

Lawyers fight iGasm vibrator

Simon Jary

LATEST (July 21, 2009): iPhone's O2 execs launch sex toys - Set your iPhone to vibrate: O2's new sex toy

iPod-maker Apple is threatening to sue a sex shop over a vibrator that hooks up to an iPod and has similar advertising to that used in posters for the digital music player.

Apple is demanding that stores remove all posters for the gadget, called an iGasm.

OPINION: APPLE ISN'T FUN ANY MORE

"We hope this request to remove it immediately will prevent us having to consider further action," said Apple lawyers.

The Ann Summers neon-pink ads feature a sexy woman with wires coming out of her iPod and into her knickers, teasing "Go at it hard and fast with a pounding drum 'n' bass track or chill with ambient classic."

iGasm ann summers

The iGasm advert

Apple lawyers claim the poster is a blatant rip-off of its famous iPod silhouette images.

The News of the World newspaper reports Ann Summers boss Jacqueline Gold saying: "Perhaps I can send them an iGasm to put a smile back on their faces!"

More Apple stories from today: Steve Jobs proposes Al Gore for president; Mac trouble: warning signs and free fixes

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Comments received


Chris said on Wednesday, 23 May 2007

this is amazing~!

Paul said on Wednesday, 23 May 2007

Funny that the sex theme draws Apples response but our State Fund Work Comp carrier in Montana has used the silhouettes with an iWork line apparently without any trouble See-www.safetyrocks.us/ I guess it is OK to work but once again pleasure is taboo.

moofer said on Wednesday, 23 May 2007

Montana wasn't selling items that work in conjunction with the iPod, and isn't trying to gain brand awareness by piggy-backing off of an ad campaign. Apple is 100% right in defending it's intellectual property, which includes brand identity.

twilightmoon said on Wednesday, 23 May 2007

Apple is right to protect its intellectual property and its image. It spent millions of dollars, likely hundreds of millions if not at least tens of millions building this image. Ann Summers can come up with her own designs to advertise her product.

Apple is not trying to keep her from selling the device, only in using their images to sell it.

Skeeter said on Wednesday, 23 May 2007

I love it for one!

Doctor Who said on Wednesday, 23 May 2007

Steve, Steve... are you a virgin?

;)

Belatucadrus said on Wednesday, 23 May 2007

Ann Summers must be laughing themselves silly, they get Jobs and the boys to pay for the advertising budget. Even if they have to change the name they win.

Melissa said on Thursday, 24 May 2007

Mac needs to get an iLife....

John V. Keogh said on Thursday, 24 May 2007

This has happened three times before: Apple objected to the iBuzz, gPod and those five vibrators that were same candy colours as the iMac.

Belatucadrus said on Thursday, 24 May 2007

How else could Ann Summers get a free add for a vibrator on PCAdvisor, will it now be reviewed in the mags New Products section ?

blow@cum.net said on Thursday, 24 May 2007

Its about time.
I always considered an the mobile on buzz was good enough, but this sounds funn.

Stevo said on Thursday, 24 May 2007

It's rich for Apple to lecture anyone about intellectual copyright given the long-running dispute with the Beatles!

Jobsy - get a life!

Phil J. said on Thursday, 24 May 2007

Conclusive proof that apple have no sense of humour.

OK, so the poster may be a rip off but apple have to remember that it could benefit them as well; how many people will go out and buy an iPod just so they can have an iGasm? Perhaps that's the problem, Sex! Maybe the squeaky clean boys & girls at Apple, who are more than capable of sueing the a*se off the world and his cat, can't cope with anything remotely exciting. Or perhaps they're just miffed that they didn't think up the iGasm.... a genuinely 'exciting' product.

If this goes global both parties will benefit from the newspaper and TV coverage given to this "scandal". I honestly don't think it will damage sales, so where's the problem?

I hate crap reporting... said on Thursday, 24 May 2007

"Fury" ... LOFL, PC Advisor, you must be a sleazy pommy rag, like the Sun or the Mirror, like all the other vacuous English publications that enjoy a facile approach to reporting, no need to engage your encephalon cells at PC Advisor, if you actualy have any. FUD certainly seems to reign supreme, you take hyperbole to thermospheric levels. Your addiction to exaggeration is a symptom and a relfection of your opprobrious ways ... and a pathetic and egregious indictment of your patronage.
... But, hey, it flogs magazines and provides web hits ...
Bear in mind that the world you create and engender today, is your legacy for your children and your children's children, in perpetuity ... Stop for a moment and consider - Will the wherewithal that you are gathering now, as you abase youselves, be enough to protect them from the entrenched anarchically based media of the future.
Try telling it as it is - in simple terms.

Eternal Nightcandle said on Friday, 25 May 2007

But PCAdvisor did state it in simple terms. Ann Summers parodied a well-known product with a soon-to-be well-known product. "Thermospheric"??? I smell a librarian. Or perhaps, Mr. Crap Hates Reporting, you are in fact Steve Jobs himself? You sure match his profile. Here... you can have a go with my (slightly used) iGasm. I don't think I need to inform you where to stick it.

Happy trails with the puppy tail!

-E

Tom said on Friday, 25 May 2007

The sex toy plugs into an iPod. This isn't competing against iPod, so for laywers to say it is 'ripping them off' is non-sense.

Furthermore, the sex shop has come across (or designed?) an 'accessory' which can (presumably) only be used on iPods. Why isn't Apple going after the other 3rd party companies which create accessories blatantly for, and using, iPod and their marketing silhouette (really, are silhouettes the property of Apple?)

If this sex toy is only pluggable into iPod, then there must be some method to let purchasers know that this is iPod compatible. In fact, that's what makes the accessory so damn innovative. I think Apple is pissed that they didn't think of this.

Ricardo said on Friday, 25 May 2007

He who hates crap reporting is a dickhead - go away back to your box and stay out of the real world, mate (you sound like an Oztraylian not a librarian).

This thing sounds great! Stop the little-un from bothering me while the football's on, anyway - and I get a soundtrack to listen to.

Get real, Apple, and pull your peckers in. Only the lawyers will get fat, and they have probably already bought one each - hey! Even lawyers need sex, guy.

:-)

Uncle scubi said on Friday, 25 May 2007

How pathetic con Apple be, dont they know yet they all news is good news,I hope that Jacqueline Gold charges Apple for the one that she is threatening to sent them

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