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July 9, 2009
Google's unveiling of its new Chrome OS project was akin to opening a Pandora's box of questions. Perhaps actor Joe Pesci said it best in his role as David Ferrie in Oliver Stone's ‘JFK': "It's a mystery wrapped inside a riddle inside an enigma".
While we know a few basics - open source, lightweight, targeted initially at netbooks, runs on x86 and ARM processors - there are a lot more mysteries to be solved before netbooks running the Chrome OS hit the shelves next year.
See also: Google Chrome OS: First impressions

Well, that's not clear. If you drink the Google Kool-Aid, Chrome will boot up faster, run more efficiently and be free of security concerns. That's a nirvana every operating system developer would like to live in whether their software runs on a PC or a mobile phone.
With Google starting at the Linux kernel and building out from there, the company is going to have to come up with something compelling beyond the Google brand name to get consumers to see a new standard of usability emerging.
If Google adds a new windowing system and tweaks the security architecture in Linux, like it says it will, then no Linux applications will run on Chrome without potentially major rewrites. Clearly, the operating system won't run Windows applications.
That's two big strikes against Google moving Chrome to the desktop in the future as it suggests. What's left is Web applications, which Google says is the initial target on the netbook. But what will be compelling about those applications to get users to adopt the platform?
Google says the Web-based applications developers build will run on any operating system and browser. So why use the Chrome OS?
Here are some theories. "This could be an opportunity to take this stuff in the browser and bring it closer to the desktop environment and make things appear to run natively from the desktop," says Al Gillen, an analyst with IDC.
"This is speculation, but if Google could make that kind of leapfrog forward they could do something really interesting here."
Charles King, principal analyst at Pund-IT said Google could potentially use co-processors to off-load some computing needs, just like devices do today, and create customized platforms designed for such things as video or highly secure computing.
"I think in a way that is a very distributive idea," King says.
The forking discussion in the Linux community will heat up once the Chrome OS Linux distribution rounds into focus.
Some will recall that Google built its own Linux-based machines for its data centre infrastructure and was roundly criticized for not contributing code changes back to the community.
Google doesn't want to slip here. As part of the Chrome announcement it said: "We have a lot of work to do, and we're definitely going to need a lot of help from the open source community to accomplish this vision."
The early word from the Linux Foundation is this: "We are supportive of using community-developed and community-supported upstream components. We think it's best for consumers and the community but also the vendors."
Windows isn't popular because Microsoft did a good job marketing the operating system; it is popular because Microsoft did a stellar job providing developers with tools to build applications for the operating system.
Users bought the apps, not the operating system. Google will have to build a rich partner system around Chrome OS that extends past hardware vendors.
"For this to catch fire, we have to see some major league ISVs buy into the Web delivery applications that Chrome OS devices will be built for. But there are a lot of 'ifs' in that scenario," says Pund-IT's King.
No viruses, no malware, no security issues. That's tough talk that even Google has to prove in the real world. But it sounds nice. It sounds real nice if you remember something called Conficker.
The netbook market is moving fast and Google won't be around with the Chrome OS for another year. Google will have to create something that shakes the foundation of the market much like Apple did to the mobile phone market with its Apple iPhone.
Sure hardware manufacturers are aligning with Google, so the company says, but that's good business for them not solid commitment to seeing Chrome through to completion.
Given the limited information that is out now the only conclusion can be 'no.' Could that change? Perhaps - but Linux has been fighting that desktop battle for years now without much more than a smudge put on the plough horse that is Microsoft. Again the issue here is to create something new, compelling and perhaps revolutionary not knock off the incumbent.
Google and Microsoft are battling on many fronts, but the operating system is not a place where Google wants to "play on Microsoft's home court," according to IDC's Gillen.
With Windows 7 slated to ship in a little more than three months, many corporate users are thinking about migrations, which takes another operating system upgrade for them off the table for at least the next two to three years.
Microsoft will have a Windows 7 version for the netbook in the market well ahead of Google, which will still have to prove itself. Google, however, is ripping a page out of Microsoft's book. They are using slideware - or in this case blogware - to float a trial balloon and gather feedback, and to potentially create some hesitation among buyers.
Seems the message from Google in lifting the beta tag on its applications earlier this week was to prove to people that it could advance software development beyond the beta stage. Given the juxtaposition of the two announcements, clearly Google wants to send the message that it can finish what it starts.
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Comments received
Saami Alkamraikhi said on Thursday, 09 July 2009
The quote from "JFK", is actually a rip from a quote by Sir Winston Churchill, please give credit where credit is due. Linux is free and that's all that's going for it, Linux is complicated and mindnumbing to anyone not of the compiler/programmer/developer breed, go on, I dare you, get a novice to update an application in Linux, see if it can be done in less time than it takes to do the same thing in Windows! If google want to make a place for themselves in the OS market they are going to have to outslick Microsoft, and they are starting off on the wrong foot using Linux, they should compile their own unique program. At least then they would stand a chance.
Anonymous said on Thursday, 09 July 2009
I think there is a possibility that Google could be punching above their weight with this particular venture.
Admittedly GNU/Linux has been somewhat vindicated by the media and various Microsoft related sources as being the techie/programmers operating system of choice, but there are already some flaws combined with that press coverage that makes it an off putting alternative, an easy example of this is by looking at the many differing distributions of GNU/Linux out their, it lacks consistency in many areas such as the GUI being one of them. (Something Windows does provide, as well a plethora of applications for every task imaginable.)
Google will only be adding it's name to mix of all the other different GNU/Linux vendors out there, I feel it will receive negative stigma once users realise it's just another 'one of those linux distros' Windows has in my opinion too much of a market dominance. (Look at the hype of Windows 7)
Mike Jovic said on Thursday, 09 July 2009
Oliver Stone knows his history as it was Winston Churchill who said that "Russia is a riddle wrapped in a mystery inside an enigma."
Mike Jovic said on Thursday, 09 July 2009
"Russia is a riddle wrapped in a mystery inside an enigma." Winston Churchill
Jankers said on Thursday, 09 July 2009
The Google brand is getting a little too all-pervasive for my liking.
Jurgen said on Friday, 10 July 2009
Could be the kick up the backside linx techies require to match or take on Microsoft at its own game.
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