News21,305 Articles

News spotlights:

News by company:

News by product:

January 27, 2009

Apple laptops more than 70 percent of all Mac sales

MacBooks beat iMacs and Mac Pros

Jordan Golson, The Industry Standard

Buried in Apple's sales figures for the recently concluded holiday quarter is an interesting statistic: The laptop line (MacBook, Air and MacBook Pro lines) exceeded 70 percent of Macintosh sales for the first time ever.

Why? Certainly, the introduction of new MacBook and MacBook Pro models with Apple's unibody aluminium enclosure were an overdue update to the lineup.

But there's more to the story. Apple's laptop sales are, just like PC laptops, trending a larger and larger part of Apple's mix. This growth is more the result of Apple selling greater numbers of notebooks rather than cannibalization of its desktop market.

Three reasons Apple's new iMac is late

From October to December 2008, Apple sold 728,000 desktops - a 26 percent drop from Q1 2008, and a 14 percent rise over desktop sales in Q1 2007. But MacBook sales records were smashed with a surprising 1.8 million units sold in that quarter. That's more than twice the quarterly figures from 2006.

Apple laptop vs desktop sales chart

<<newer story | back to index | older story>>

Comments received

David D said on Tuesday, 27 January 2009

The desktop computer is dead - Long Live the Desktop!
This seems to reveal the migration to smaller, portable computers that will interface wirelessly with the Internet, and dispose (eventually) with the static "in place" computer.
Hopefully, Star Trek's PADD ("PADD" is an acronym for Personal Access Display Device) is just one or two iterations of the iPod Touch/iPhone away...

Mike H said on Friday, 27 February 2009

Look no further than Toshiba's TG01; If only it wasn't scheduled to run WinMo...

Give it webOS (Palm), Android, or anything other than Windows, you'd almost have it! Maybe just a tad bit bigger. (Yes, I said bigger. I need a good 5x7 screen! :) )

Submit to: Digg Digg Slashdot delicious Del.icio.us reddit Reddit