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July 6, 2009
Further details have emerged of Microsoft's plan to drive sales of Windows 7 by offering big discounts to users who pre-order the software online. Windows 7 will go on general sale in the UK, the US and other territories on 22 October.
After the perceived failure of Windows Vista, Microsoft has resisted the temptation to slash the headline price of its successor: Windows 7. But bargain-hungry PC users who want to get hold of the upcoming OS can make massive savings by pre-ordering online.
Microsoft last month revealed how much it will charge for its next PC operating system, Windows 7. Windows 7 Home Premium Edition will cost £149, while the Professional version will be £219 and the Ultimate Edition £229.
The Home Edition of Windows 7 is £20 cheaper than the equivalent version of Windows Vista. The Professional and Ultimate versions cost the same as their Vista equivalents.
But although Microsoft has avoided devaluing the Windows brand with its official pricing, there are bargains to be had. When announcing the price of Windows 7 in June, Microsoft said it would offer EU customers Windows 7 Home Premium for only £79 if bought between the launch date of 22 October and the end of the year.
Microsoft also said it would offer significant discounts on a limited number of Windows 7 licences pre-ordered in a limited period over the summer.
From the 15 July to the 9 August, for instance, UK retailers such as Micro Anvika are running the introductory offer on pre-orders of Windows 7. PC users can buy a Windows 7 Home Premium licence for £49 - a saving of £100. Alternatively Windows 7 Pro will retail for just £99: £120 less than Microsoft's suggested retail price (SRP). For full details: £49 Windows 7 pre-release sale starts tonight.
Customers are allowed to buy only up to three licences, and stocks are limited. Go to www.anvika.com/preorderw7.

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Comments received
Tony said on Monday, 06 July 2009
The gullable people will be ripped off again. Windows 8 is next rip off.
Miki said on Tuesday, 07 July 2009
How do you pre order a 64 bit version ????
iambeavis said on Thursday, 09 July 2009
Miki raises a good point as neither Anvika nor Amazon are able to provide an answer.
jim5000 said on Monday, 13 July 2009
@Miki
It will be like Vista I imagine, you will get both x32 and x64 discs when you purchase Windows 7.
Miki said on Monday, 13 July 2009
@jim5000
thanks, i assume you are referring to the retail version as i dont think oems supply both.
Lewis said on Saturday, 18 July 2009
No doubt it wont live up to the hype just like Vista. Predordered mine for the cheap price from www.buy-windows-7.co.uk for £44.99.
Geoffrey Graham said on Thursday, 23 July 2009
I pre-ordered my Windows 7 O.S. and paid for the software only a day or two ago. My wife looked for the same offer today 23rd July only to find that the price had been hiked to £80! Is this sharp practice?? You bet it is.
Kalle said on Tuesday, 04 August 2009
F**ked off! I thought this offer was until 9th August. Not found it for £49...all lies again i see. I'll get the hacked version instead now thanks :)
Rosemary Hattersley said on Tuesday, 04 August 2009
Microsoft said from the outset that the £49 pre-order offer would be both "time-limited" and "quantity-limited" - cf my story from 25th June when they announced details of the £49 pre-order offer.
www.pcadvisor.co.uk/news/index.cfm?NewsID=118088
Peter said on Tuesday, 04 August 2009
I wonder how many of these pre-order's we'll see put out to private sale once released on the likes of Amazon by private sellers and chances buying multiple licenses looking to make a fast buck if the software jumps back to to its normal price upon release. Might be tempted to do so myself (I brought for £44.99 from Curry's) if the price is right and stay with XP for a little longer!
Zashkaser said on Wednesday, 05 August 2009
I’m in love with you, my Adonis.