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Only 50% of Brits recycle old technology

UK influenced by media more than government

Britons are the worst consumers in Europe when it comes to recycling their old gadgets, says Dell.

Research by the PC manufacturer, which runs its own recycling scheme called Takeback, revealed that 80 percent of Germans correctly recycle their old technology on a regular basis compared to just 50 percent of Brits.

The survey also highlighted that most of the UK is unaware of recycling schemes such as the WEEE Directive, while 85 percent admitted they are guided by the media more than the government when it comes to recycling technology.

The research suggests different motivations behind recycling depending on sex, age and geography. It tells us that electronic manufacturers such as Dell need to adopt a more targeted approach in communicating the free technology recycling initiatives available and why it's so important to get involved, said Jean Cox-Kearns, recycling and takeback manager at Dell.


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