We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Online shoppers demand greener websites

Consumers prefer sites powered by renewable energy

Nearly 80 percent of online shoppers prefer to use a website or company that implements environmentally friendly practices, says 1&1.

According to the web hosting company, a further 60 percent of online buyers said they would purchase from an online retailer if they were powered by green energy in some way, such as powering their websites from a green data centre or servers using renewable energy.

1&1 said the research reflected consumers' growing focus on being environmentally friendly.

"Committing to minimising their impact on the environment has a clear commercial advantage for all types of retailer," said CEO Oliver Mauss.


IDG UK Sites

Very best Black Friday 2014 tech deals UK: Latest bargains on phones, tablets, laptops and more...

IDG UK Sites

Tech trends 2015: 3D printing grows up

IDG UK Sites

10 mind-blowing Oculus Rift experiments that reveal VR's practical potential

IDG UK Sites

Black Friday 2014 UK: Apple deals, Amazon deals & other Black Friday tech offers