Microsoft has launched Xbox 360 Arcade, a version of its popular game console aimed specifically at families in the US.
Carrying a suggested retail price of $280 (£140), the Arcade ships with a 256MB hard drive and an HDMI connection, in essence making it an Xbox 360 Core console with a much smaller hard drive at the same price. However, it ships with five family-oriented games, including 'PAC-MAN Championship Edition' and 'Uno'.
Microsoft's move is just the latest in a series of new offerings and price cuts by game console manufacturers in various markets. On Monday, Microsoft lowered the price of two Xbox 360 models in Japan, which itself followed an announcement by Sony earlier this month to reduce the price of some PS3 (PlayStation 3) consoles in that country.
Unlike Microsoft and Sony, Nintendo continues to ride strong sales of its Wii console, choosing to compete by rolling out game titles quickly instead of slashing prices.