We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

ASA bans violent Electronic Arts advert

'Offensive' London Underground ad criticised

Electronic Arts has recently had to answer to UK authorities over a controversial advertisement depicting a smashed-up sports car and a burning tire. Above the tire is the slogan "Inner peace through outer violence”.

The UK's Advertising Standards Authority is not amused with the ad, claiming that it may encourage people to "cause serious or widespread offence”. The watchdog has effectively banned the ad from the London Underground.

EA contends that the message of the ad is in reference to the relief of stress and tension through the play of Burnout Dominator, but the ASA maintained its stance.

"We considered that the images of a car that seemed to have crashed at high speed and a burning tyre, together with a reference to violence, could be seen to condone a violent lifestyle, antisocial behaviour or dangerous driving. We concluded that the ad was irresponsible," a spokesperson for the ASA said.

www.gamepro.com


IDG UK Sites

Samsung Galaxy S5 mini vs HTC One mini 2 comparison review: Design and price beats additional...

IDG UK Sites

Why local multiplayer gaming is rapidly vanishing: we look at the demise of split-screen and LAN...

IDG UK Sites

Colour-depth not resolution is what will make 4K a success or failure

IDG UK Sites

iPhone 6 vs iPhone 6 Plus: Which new iPhone 6 model should I buy?