We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,258 News Articles

Sony discusses PS3 price cut

Admits Wii is more attractive than PlayStation 3

Despite multiple reports stating that a possible price cut for the PlayStation 3 (PS3) is still as far as two years away, the console's premium price tag is clearly on the minds of top Sony executives. Sir Howard Stringer, CEO of Sony, discussed the thought process behind delivering a price cut to the end consumer in an interview with the Financial Times.

In the portion of the interview that focuses on the gaming industry, Stringer first described how the "Nintendo Wii has been a successful enterprise and a very good business model compared to [Sony's]" because its popular console is cheaper than the PS3.

"I think that the public would like the cost to be lower, there's no question about that," said Stringer.

The CEO then proceeded to explain how "PlayStation 3's travails are usually solved by time," citing a strengthening release schedule and the impending launch of Home this fall as signs that PS3's sales performance will improve.

When asked how much Sony can afford to lower the PS3's price, Stringer replied, "That's what we're studying at the moment; that's what we're trying to refine." Stringer added that he will be able to answer that question by Christmas.

See also:

Sony PS3 review

Nintendo Wii review


IDG UK Sites

Best Black Friday 2014 tech deals UK: Get bargains on phones, tablets, laptops and more this Black...

IDG UK Sites

Tomorrow's World today (or next year)

IDG UK Sites

25 iOS apps turn (Red) for World AIDS Day campaign

IDG UK Sites

Advanced tips for Mac OS X Yosemite: use Yosemite like an expert - 5 new tips added