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Shock as Nintendo Wii misses target

But Nintendo still pleased with PS3 competitor

Nintendo reported a big increase in sales and profit for its financial year just ended, although sales of its smash-hit Wii console missed their target by a whisker.

Overall sales for the year ending March 2007 surged by 90 percent to ¥967bn (£4,2bn), while net profit jumped 77 percent to ¥174b, Nintendo said.

The strong growth came primarily from the launch of the Wii console in November and from increased sales of Nintendo's DS handheld machine, as well as software titles for both products. By contrast, sales of Sony’s PlayStation 3 (PS3) are believed to be behind schedule, despite strong demand at launch. The company said the PS3 set a console sales record in the UK.

The company shipped 5.84 million Wii consoles since its introduction, just shy of Nintendo's latest target of 6 million. The company reached the target a few days into April, just after the end of the fiscal year, said company spokesman Yasuhiro Minagawa. Manufacturing plants are working flat-out to increase production of the console, but that takes time to do, he said.

Wii software shipments totalled 28.8 million units. Top selling titles included "The Legend of Zelda: Twilight Princess" and "Wii Sports."

In the current year Nintendo hopes to ship 14 million Wii consoles and 55 million software products for the device.

See PC Advisors Wii review and PS3 review.


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