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Disney acquires European mobile game content

Internet gaming arm no longer a Mickey Mouse operation

In a move to expand its mobile game content, the internet arm of Walt Disney has turned to Europe.

The WDIG (Walt Disney Internet Group) has acquired Germany's Living Mobile GmbH, which develops and publishes games designed for mobile phones, WDIG said yesterday. The companies did not disclose the value of the deal.

The developer's portfolio consists of more than 70 games, designed to work with a number of mobile phone technologies such as I-mode, Java and 3G (third-generation).

Under the agreement, the Munich-based company will operate as a WDIG subsidiary.

The acquisition reflects WDIG's growing efforts to expand its mobile content offerings, in particular mobile games.

In 2000, WDIG expanded into the Japanese mobile market through a deal with NTT DoCoMo Inc.

Since then, the Disney subsidiary has gone on to expand its content library to more than 6,000 products, including games and ringtones.

The company publishes content in more than 20 countries in the EMEA (Europe, Middle East, Africa) region under the Disney Mobile and Starware Mobile labels.


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