We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
78,225 News Articles

40 Weeks of DLC for Saints Row: The Third

THQ's Brian Farrell, speaking at the Cloud Gaming USA conference this week, expanded on his plans to keep players of Saints Row: The Third engaged long after release.

"We're totally changing how we keep consumers engaged for a very long time," he said. "We intend to create an online digital ecosystem that keeps them interested for a year or more."

In the context of Saints Row: The Third, this means 40 weeks of downloadable content that will "grow and change the experience as the consumer engages with the game."

Farrell is interested in experimenting with new pricing models, as the company's recent experiment with MX vs. ATV Alive demonstrates. In this case, the company opted to sell the product for a lower price point -- $39.99 -- then support it with DLC post release. It didn't go too well.

"Unlike free to play, $39.99 just wasn't low enough to drive a big enough install base to push the level of DLC we had initially hoped for," Farrell admitted. "We think the business model will vary based on the type of content being offered. We're starting to see a world where players can pay different amounts based on preferences with casual players paying a small amount, and more hardcore or passionate players investing more into their experience."

Exactly what form Saints Row: The Third's DLC will take is yet to be seen. Farrell frequently refers to concepts such as "online in-game storage, consumables and other online items" but doesn't specifically note if the game addons will be in the form of small items such as weapons or costumes, or significant additions to the gameplay. Either way, there will be additional content for the game spread across more than 40 weeks in an attempt to create the "online digital ecosystem" Farrell craves.


IDG UK Sites

8 cheapest 4G smartphones in the UK 2014: Best budget 4G phones

IDG UK Sites

Apple MacBook Air lab tests and benchmarks: 11-inch & 13-inch, 256GB, 2014 Mac laptops tested

IDG UK Sites

How to prank people using Google Glass

IDG UK Sites

Brian Cox to step into will.i.am's shoes with IBC keynote