No-one reads privacy policies and license agreements. They're long, boring and full of legalese. But that doesn't stop people getting angry and shouty when one person does happen to read it and discovers that, say, Zynga owns the souls and buttocks of all 283 million players of its Facebook games.
That's why Zynga has launched PrivacyVille, a fully gamified means of exploring the company's privacy policies. By exploring a CityVille-style map and learning about different aspects of online privacy such as email and payments, players can earn virtual currency to use in Zynga games by correctly answering test questions.
Try it out for yourself here.