We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,059 News Articles

Study: 60% of female players don't call themselves 'gamers'

'An activity, not an identity'

Casual game publisher PlayFirst and market research firm Frank N. Magid Associates, Inc. weigh in on the casual games market spread across social network, mobile, and PC platforms. Not surprisingly, gender plays a role.

Some factoids from the study include:

  • 14 percent of all players game on all three platforms.
  • Facebook players are more likely to be 18- to 34-year-old women.
  • iPhone players are more likely to be 18- to 34-year-old men.
  • Almost 60% of female players don't identify themselves as "gamers."

That last point is interesting to the study conductors because they see it as a lifestyle question, citing games as "an activity rather than part of their identity." It could also be a problem with the word "gamer," however, as many definitions exist to define the term (and some of them are not so flattering).

Check out more of the study here.

Related articles:


IDG UK Sites

45 Best Android games: top Android games for your smartphone or tablet in 2014 (24 are free!)

IDG UK Sites

How Apple, Adobe, Microsoft and others have let us down over UltraHD and hiDPI screens

IDG UK Sites

Miranda July's Somebody app offers a very unusual take on messaging

IDG UK Sites

iPad Pro release date, rumours and leaked images - 12.9 screen 'coming in 2015'