We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Study: 60% of female players don't call themselves 'gamers'

'An activity, not an identity'

Casual game publisher PlayFirst and market research firm Frank N. Magid Associates, Inc. weigh in on the casual games market spread across social network, mobile, and PC platforms. Not surprisingly, gender plays a role.

Some factoids from the study include:

  • 14 percent of all players game on all three platforms.
  • Facebook players are more likely to be 18- to 34-year-old women.
  • iPhone players are more likely to be 18- to 34-year-old men.
  • Almost 60% of female players don't identify themselves as "gamers."

That last point is interesting to the study conductors because they see it as a lifestyle question, citing games as "an activity rather than part of their identity." It could also be a problem with the word "gamer," however, as many definitions exist to define the term (and some of them are not so flattering).

Check out more of the study here.

Related articles:


IDG UK Sites

Windows 10 release date, price, features. The next version of Windows will run on everything:....

IDG UK Sites

An Apple fan's perspective on the Windows 10 launch

IDG UK Sites

Sensor-laden kids' watch with 3G launches in Japan

IDG UK Sites

2014 Retina iMac release date rumours, specs and features: 27in 5K Retina iMac 'launching this mont'......