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EA: 'We want Rockstar and Grand Theft Auto'

Studio and GTA franchise are EA's main interest

EA wants to purchase Take Two Games to own its Rockstar studio and the Grand Theft Auto franchise.

Chief executive John Riccitiello told BBC News: "The big headline here is that our primary interest is in Rockstar and the intellectual properties around Rockstar. What we are attracted to is what we value in our own studios: great developers and great intellectual property."

Take Two rejected EA's initial offer which, according to chairman Strauss Zelnick, undervalued the firm. Zelnick highlighted that EA should wait until after the release of Grand Theft Auto IV on 29 April which is predicted to generate sales of 10 million copies but EA is now targeting shareholders directly.

Riccitiello added the bid was not an attempt to remove a competitor in the field of sport titles.

"Sports games are a secondary consideration here," he said.

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