Sony hopes to sell 11m PlayStation 3 (PS3) consoles by April 1 2008, claiming a recent US price drop in November has helped shipments triple.
The PS3 outsold the Nintendo Wii for the first time in Japan last month and sold an impressive 466,000 units in the US during the Thanksgiving holiday rush.
With current PS3 sales at an estimated 7 million units worldwide, Sony will have to move 1 million units per month through to March 31 to hit its target.
"[PS3] is starting afresh as a console to play games with," Sony’s Kaz Hirai told the Yomiuri Shimbun newspaper. "Although pricing strategy is important, now we would like to put our strength in the number of software games."
Comments
PS3 Folding 24/7 said: funny they have more units out than the Xbox 15 did at this time in their life span oh and lets not forget a lot less problems too
PS3 Folding 24/7 said: funny they have more units out than the Xbox 15 did at this time in their life span oh and lets not forget a lot less problems too
Gazbin said: Wow 11 million target and they will still be last even if they get there - aiming to be a looser Sony
random ps3 owner said: now i can have more ps3 budds