We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
78,937 News Articles

Sony gets aggressive with PS3 sales target

PlayStation 3 is "starting afresh" says exec

Sony hopes to sell 11m PlayStation 3 (PS3) consoles by April 1 2008, claiming a recent US price drop in November has helped shipments triple.

The PS3 outsold the Nintendo Wii for the first time in Japan last month and sold an impressive 466,000 units in the US during the Thanksgiving holiday rush.

With current PS3 sales at an estimated 7 million units worldwide, Sony will have to move 1 million units per month through to March 31 to hit its target.

"[PS3] is starting afresh as a console to play games with," Sony’s Kaz Hirai told the Yomiuri Shimbun newspaper. "Although pricing strategy is important, now we would like to put our strength in the number of software games."


IDG UK Sites

Android One vs Android Silver vs Google Nexus: What is the difference?

IDG UK Sites

iOS 8 review: Hands on with the iOS 8 beta

IDG UK Sites

Thinking robots: The philosophy of artificial intelligence and evolving technology

IDG UK Sites

How to shoot a robot rom-com in three days