We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Second PlayStation 3 price cut looms

Cheaper PS3 to coincide with Grand Theft Auto 4

Sony will drop the price of the PS3 in the US again next year, according to industry analyst Micheal Pachter.

Pachter predicts a price cut early in 2008 to coincide with the release of Grand Theft Auto 4. The news comes on the same day Microsoft formally dropped the price of its Xbox 360 to $350 (£175).

"We do expect Sony to be in a position to cut the price of the PS3 in early 2008, when blockbuster games Grand Theft Auto IV and PS3 exclusive Metal Gear Solid 4 will launch," Pachter said in a note to video game investors.

The analyst believes current-gen prices may still be too high, however, despite all the trimmings offered in the PS3 and Xbox 360.

"We continue to expect higher average console prices to be an impediment to rapid sell-through of hardware," he said. "We expect cycle-to-cycle declines of 10 percent or more for hardware sales to persist through the end of summer 2007."

While the PS3 won't see a price drop according to Pachter in time for the holidays, he believes Sony will likely drop the price of the PS2 this year. Sony's second-generation machine is currently the third best-selling console on the market according to NPD.

See also:

PS3 review


IDG UK Sites

How to use an Apple Watch: Everything you need to know about the Apple Watch

IDG UK Sites

Why Scottish Tablet is better than the iPad mini

IDG UK Sites

How Microsoft's HoloLens AR headset will work without needing a computer or phone

IDG UK Sites

Apple MacBook 1.1 GHz review (Retina, 12-inch, Early 2015): The future of Apple laptops