We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Amazon to rival Apple TV with its own set-top box

Amazon heads towards full ecosystem of hardware, software, services and content

Amazon LoveFilm Instant set-top box

Amazon is reportedly building its own set-top box to stream LoveFilm and rival Apple's TV.

The online retail will supposedly launch the unnamed device later this year, according to The Telegraph. It will allow users to easily stream on-demand content including movies and TV shows on LoveFilm Instant.  

The move would up the ante against rivals such as Roku and Philips which both make internet connected streamers which support LoveFilm rival Netflix. Select models of Smart TV already support LoveFilm as well as games consoles and tablets.

"It would certainly make some sense," said Jason Krikorian, an internet television specialist at DCM. "They have a ton of content, an existing billing relationship with millions of users."

With a device right in consumers' living rooms and an existing app library, the Amazon set-top box would also go up against a number of devices running Google TV, including the Sony NSZ-GS7.

There are no details on the specifications of the set-top box or what features it will offer. It is being developed, along with Amazon's other hardware by Lab126, a secretive unit that the firm has rapidly expanded by poaching staff from rivals.

With an existing range of hardware including the Kindle eReaders and Kindle Fire tablets, a set-top box built for LoveFilm would certainly make sense. Amazon could sell the device bundled with a subscription to the service; it could even give it away for free with a large enough subscription.

It has also been long rumoured that Amazon will jump further into the mobile market by producing its own smartphone.

Follow Chris Martin and @PCAdvisor on Twitter.

IDG UK Sites

6 best gaming PCs 2015: What's the best gaming PC you can buy in the UK?

IDG UK Sites

Three of the most expensive Limited Edition games ever made: Who's buying a $1,000,000 game?

IDG UK Sites

The future of Microsoft Surface: What to expect from the Surface Pro 4

IDG UK Sites

Best Mac: Apple Mac buyers guide for 2015: iMac, MacBook, MacBook Air, MacBook Pro, Mac mini and...