Razer shows massive loyalty to gaming community
Razer has confirmed that it will go ahead with orders placed with an unauthorised 90 percent discount code '1234' in its UK store.
Despite thousands of orders and the loom of huge losses, gaming accessory firm Razer, has decided to make good on orders placed using a whopping 90 percent discount code. The code was generated by third party to test the shopping cart but went viral. See also: Razer Ferox review: portable 360-degree sound.
Min-Liang Tan, CEO of Razer said: "While we have the option of cancelling the orders legally, we’ve always had a customer comes first policy at Razer and in respect of this incident, we have decided to honor the orders that were placed using the unauthorized code by Razer fans buying single products for their own use."
See also: Razer Edge and Edge Pro hands-on review.
It's a big move since orders placed with accidental discount codes like this are almost always cancelled by the company. Razer makes gaming accessories such as mice, keyboards and headsets.
The firm shut down its website while deciding what to do and will go through with the orders to "do right by the community". The only change is that customers will only be given the option to purchase a single unit of an item rather than multiple. Even this will "really really hurt" the "still small company".
"Our focus is on doing the right thing for our fans, the gamers and the community, not for resellers or users to profit from this. That’s not gaming, that’s not our deal." added Tan.
Since thousands of orders were placed in the space of a couple of hours it will take Razer weeks and up to a few months to process and ship all the orders. Hence, customers are being asked to be patient.