At TomTom’s Navigation Laboratory (NavLab), researches claim that Darth Vader’s voice increases children’s happiness in the car by almost 70 percent. More than 300 baby and toddler volunteers took part in Project GAGA, a six month NavLab research project to find the perfect satnav voice for families with small children.
"Everything we do is about making journeys better," said TomTom's Walter Hermsen. “When we found that for 97 percent of parents, 'crying and unhappy children' is the single biggest source of disturbance in the car, we knew we had to find a solution and Project GAGA was launched.”
In scientific tests, the Dark Lord gained the highest happiness score with children aged from six months to two years old. Vader’s voice was tested with 25 other popular satnav voices including Homer Simpson, Bugs Bunny and Yoda. Children responded most positively to Darth Vader’s breathy tones, but Yoda’s voice reduced many babies to tears.
"Our customers have been telling us for years that their TomTom navigation voice feels like part of the family," commented Hermsen. "Now, it would seem that every family car should have Darth Vader on board to cheer up children and parents alike."
Below you can see footage from NavLab: