TomTom has been forced to withdraw from sale the Top Gear-branded satnav it announced only last week. The special edition of the TomTom GO Live personal satnav sports Top Gear branding in the form of The Stig in his white racing leathers. Top Gear presenter Jeremy Clarkson issued navigation instructions, while users who preferred the sound of silence could switch to famously wordless Stig.
The Top Gear satnav is available through Halfords and the TomTom online store. However, senior executives at the BBC have now ruled that there are particular issues surrounding the BBC TV presenter endorsing a driving-related product. The Telegraph reported earlier today that the Top Gear satnav is to be shelved.
Halfords has since issued a statement expressing its disappointment at the BBC's decision. It will continue to sell its existing stock.
"We are disappointed with the decision by the BBC on behalf of our customers who told us they loved the product. It was proving hugely popular", said Halfords in a press statement.
"While we have plenty of stock at the moment we will not be able to replace them when they are gone, so the strident tones of Mr Clarkson will be appearing in Halfords for a limited time only and after that he will be silenced, at least on a satnav”,"said a Halfords representative.