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French drivers more likely to use mobiles with satnav capability

TomTom is most popular satnav brand in the UK

French drivers are more likely to use a mobile phone with built satnav technology than Brits, says ABI Research.

A survey about satnavs by the market research firm revealed more than two in five French drivers use a handset with a satnav feature built-in, while in the UK and US dedicated satnavs are more popular.

Furthermore, TomTom is the most popular brand of satnav in the UK, closely followed by Garmin, the leading satnav brand in the US, and Navman.

On average, Brits spend between £65 and £130 on a satnav. Europeans are more likely to update the maps on their devices than Americans, with more than half of Europeans claiming to have updated their maps, compared to 42 percent of Americans.

ABI also said text-to-speech functions are more commonly used in Germany and the US than in the UK.

"French drivers' preference for phone-based navigation can be explained by French carriers having offered navigation solutions for many years, some of which are available free," said Telematics practice director Dominique Bonte.

See also: Brian Blessed to voice driving directions for TomTom


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