We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Tesco to offer 'tech team' to tackle Best Buy

Supermarket to hire 1,000 techies

Tesco plans to introduce a 'tech team' into stores with an electrical department to advise shoppers on gadgets and technology.

It is thought the service, which has already been trialled in a number of stores and has boosted non-food sales by 10 percent, will be launched as part of the supermarket's plan to safeguard itself against the UK launch of US tech retailer Best Buy.

Best Buy announced in March that it plans to open five stores across the UK this year, starting with Thurrock in Essex, which open in May.

Each Best Buy store boasts a team of 'blueshirts' who advise customers on technology purchases.

Tesco said it will be employing 1,000 members of staff for its 'tech teams', which will appear in branches with an electrical department.

The staff will not earn commission and will not stock shelves or work on checkouts in other parts of the store.

"Best Buy's stores are awesome. I don't think a supermarket can compete with that, even with extra staff, because they don't have the depth of range," Bryan Roberts, retail analyst at Planet Retail told The Guardian.

See also: Tesco reduces cost of Apple iPhone & tariffs


IDG UK Sites

Best Black Friday 2014 tech deals: Get bargains on smartphones, tablets, laptops and more

IDG UK Sites

What the Internet of Things will look like in 2015: homes will get smarter, people might get fitter

IDG UK Sites

See how Trunk's animated ad helped Ade Edmondson plug The Car Buying Service

IDG UK Sites

Yosemite tips: Complete Guide to OS X Yosemite