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Sports Illustrated ready for Apple Mac Tablet

Time Inc shows concept version of e-magazine

Publisher Time Inc has demoed a concept version of Sports Illustrated magazine it insists will be able to run on any forthcoming computer tablets including the long rumoured Mac Tablet from Apple. The publisher predicts the digital pay version of the magazine will be up and running around the middle of next year.

Less website, more interactive experience, the Sports Illustrated prototype offers the ability to rearrange content, chose content and scores from favourite sports and teams, watch videos and view additional content including photos.

Time Inc, a Time Warner company, is one of the largest content companies in the world. With a portfolio of 21 US magazines, one out of every two Americans read a Time magazine each month. Time Inc already offer a number of iPhone applications and are working on new titles.

Newspapers and magazines subscriptions along with books are likely to be key factors in the future success of Apple's tablet.

According to The Sydney Morning Herald, in October Apple touted the Apple tablet around Australian media companies in an attempt to drum up business.

Apple reportedly sent specifications of the device to the companies in an effort to sound out whether they would be interested in delivering their content to the tablet.

Also in October, The New York Times' Executive Editor, Bill Keller hinted at the existence of the Apple Tablet in a private speech when he mentioned the 'Apple Slate.'

During the speech, Keller made a reference to the Times' strategy for mobile devices. "We need to figure out the right journalistic product to deliver to mobile platforms and devices," Keller said. "I'm hoping we can get the newsroom more actively involved in the challenge of delivering our best journalism in the form of Times Reader, iPhone apps, WAP, or the impending Apple slate, or whatever comes after that."

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