But the Kindle isn't the only eBook reader out there. Prominent among its rivals is the Sony Reader. The latest version, the Sony Reader PRS-700, was unveiled towards the end of last year and also offers an e-paper display. While it doesn't boast a 3G connection, unlike the Kindle 2, it does have backlighting and a touch screen.
At time of writing the Sony Reader was priced at £349 while the Amazon Kindle 2, which is not currently available in the UK, costs $359 (£249) in the US. Both have their advantages and disadvantages. In order to find out which one suited which readers, I tried out both.
The Amazon Kindle 2
This was an informal test, so I didn't run any performance figures. What I did was live with each of these over the course of a few days - uploading books, reading, carrying it around - to try to figure out what the differences were and how well they suited at least this reader's lifestyle.
So now that the bloom is off the Kindle rose (at least somewhat), which of these two eBook readers should you buy, assuming you are in the market for one?
NEXT PAGE: Our thoughts on Amazon's Kindle 2