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LG Display to produce 15in OLED panels this year

Company in talks with LG electronics to use panels in TVs

LG Display has announced it will be commencing production of a 15in organic light emitting diode (OLED) display suitable for use in televisions and laptop computers, this year.

The screen, which is being displayed at the International Consumer Electronics Show in Las Vegas this week, is just 1.4 millimeters thick and is expected to go into production in June this year.

OLED is an emerging flat-panel display technology that uses an organic material in the pixels that emits its own light, so a backlight isn't needed. That helps make the displays thinner and much less power-hungry. OLED screens also handle fast-moving images better and offer richer color reproduction than current LCDs and PDPs (plasma display panels).

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"It's likely to come in the second half of this year, as soon as we get customers," said Kim Won, director of OLED sales and marketing at LG Display.

The first commercial OLED television, Sony's 11in XEL-1, was launched at CES 2008. Several other competitors have followed with prototype OLED TV sets but to date no other company has followed Sony into the commercial market. LG said it's in talks with sister-company LG Electronics about putting the screen in a commercial product.

Sony's XEL-1 carries a price tag of around $2,500 (£1,657) making it a tough sell to many consumers at the best of times and even more so during a recession.

"It's not a good time for us to launch this type of luxurious product because the market is in recession but we think it's time for us to invest in marketing," said Kim. "We have to communicate with customers about advanced products."

The LG widescreen panel has a resolution of 1,366x768 and has a lifetime of 30,000 hours.

Lg-oled_300

LG Display will start producing 15in OLED panels this year

See also: LG to integrate Freesat turners into TVs


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