This past summer, many members of the IT staff at Daymon Worldwide took a well-deserved break. For two years, there had been no time off, as IT was fully engaged with a master data management initiative, with the goal of creating a definitive source of operational data that provides all employees with accurate information in real time.

The breather was much needed, since 2012 promises to introduce several new projects that will similarly be aimed at honing Daymon's competitive edge.

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