The desktop virtualisation business will expand substantially in the corporate market in 2013, according to Citrix A/NZ channel director, Neville James.
He said this was due to overall business growth from strong adoption and penetration rates in the enterprise.
"As strong productivity results continue to accrue in this segment, more corporate businesses in Australia will embark on projects relating to work-shifting, mobility and BYOD," he said.
In addition to desktop virtualisation being a key growth area for Citrix in 2013, the vendor is expects significant activity in the mobile space.
James said the vendor will focus on use cases that draw on its established portfolio.
"As people have come to expect from Citrix, no doubt there will also be new ideas and products that we will bring to market to expand the productivity gains that mobility can drive," he said.
In 2012, from a channel perspective, James saw an increased and "rapid focus" by partners and vendors when it came to aligning to reference architectures.
This stood out because the desktop virtualisation business has "almost always involved a bespoke solution."
"The cost, in terms of pre-sales effort and deployment time, has really ramped through 2012," James said.
In an effort to try and reduce the costs and speed of the sales cycle, the typical response up to now has been to turn to proven reference architectures.
James also characterises 2012 as the year when data sovereignty became a significant issue.
"It drove adoption of enterprise file sharing solutions such as ShareFile to manage the ballooning growth in collaboration and data sharing in a secure and controlled environment," he said.
Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.