Capgemini UK has appointed Dr Cliff Evans as its first ever Chief Digital Officer, in a bid to increase benefits from new opportunities arising from digital, online, social media and mobile technologies.
His aim is to 'optimise the way client organisations work in a world of ongoing technological and social change', according to Capgemini.
Evans previously created Capgemini's Digital Services Orchestration framework for cloud services, Immediate, which underpins the delivery of large-scale digital solutions for clients in the UK and overseas.
He has moved to his new role from the post of Transformation Director for the defence and security sector, in which he managed programmes for the likes of the Ministry of Defence.
Evans also holds a PhD in aeronautical engineering from Bristol University and is a Chartered Mechanical Engineer.
"New technologies are transforming consumer and business behaviour as never before, and I am delighted that Cliff Evans, who has the vision to understand the possibilities that these technologies offer, is to be our first Chief Digital Officer," said Christine Hodgson, Chairman of Capgemini.
"He is well qualified to help our clients stay ahead of the digital wave that is breaking over every sector of the economy."
Research firm TechMarketView pointed to an article from executive search agency, Russell Reynolds, highlighting that the announcement reflects a spike in demand for chief digital officers.
This is particularly true for Europe, according to the research, where the number of search requests for the role has risen by almost a third in the last two years.
Georgina O'Toole at TechMarketView said: "Russell Reynolds also found that, due to the increasing importance of the role, and the wide range of capabilities and experience required (operational, management, strategy, vision) the chief digital officer will eventually be in the queue for CEO succession."
"Perhaps we should watch Evans' progression carefully!" she added.
In other news, it was revealed this week that Capgemini and Accenture have been dragged into the ongoing UK corporation tax row, after it was revealed that in recent years they have only paid between 1 and 3.5 percent on hundreds of millions of pounds of profit.