We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Apple discounts iPads, Mac laptops 8%-10% for 'Black Friday'

Leaves out iPad Mini from one-day sale

Apple today cut Mac laptop prices up to 10% and iPad prices as much as 9% during its typically tightfisted one-day "Black Friday" deals.

But some resellers again offered more aggressive discounts.

Apple's sale reduced Mac laptop prices by $101, a 10% cut on the entry-level 11-in. MacBook Air, which sold for $898 on Friday. The across-the-board $101 discount represented cuts of 7%-8% for 13-in. MacBook Airs and 5%-8% for MacBook Pros.

MacBook Pro laptops with high-resolution Retina displays, including the newer 13-in. model that debuted Oct. 23, were priced between 4% and 6% below list.

iMacs were not included in the deals because although Apple introduced new models a month ago, it has yet to offer the redesigned desktops for sale. The 21.5-in. iMacs are due to reach retail this month, and the 27-in. all-in-ones in December.

Analysts have called the iMac stumble -- Apple essentially stopped selling the popular desktops a month ago today -- "weird" and completely out of character for the detail-oriented company.

Nor did Apple discount its new 7.9-in. iPad Mini tablet today.

For the third year running, however, Apple cut prices of the 9.7-in. iPad, both the brand-new fourth-generation tablet and 2011's iPad 2.

Prices on the fourth-generation iPad were reduced between $41 and $61 depending on storage capacity, for discounts of between 8% and 9% on the Wi-Fi models. The iPad 2, which is available only in a 16GB configuration, got an even more meager $31 price cut to $368.

Apple's prices were good at both its online and brick-and-mortar stores throughout the day. Many of the latter opened at 6 a.m. local time in the U.S., several hours earlier than usual.

Rival online sellers, however, beat Apple's deals. Amazon.com, for example, cut the price of the 13-in. MacBook Air 15%, to $1,024.99, or $73 less than Apple, and the 13-in. MacBook Pro with Retina by $105, for a discount that's $4 more than Apple's.

Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer, on Google+ or subscribe to Gregg's RSS feed. His email address is [email protected].

See more by Gregg Keizer on Computerworld.com.

Read more about retail in Computerworld's Retail Topic Center.


IDG UK Sites

Very best Black Friday 2014 tech deals UK: Latest bargains on phones, tablets, laptops and more...

IDG UK Sites

Black Friday feeding frenzy infects the UK

IDG UK Sites

VAT MOSS: Will I be affected by the EU VAT changes? Here are the facts for designers and artists

IDG UK Sites

Black Friday 2014 UK: Apple deals, Amazon deals & Black Friday tech offers